August 2, 2007

Website spring clean

Even though its summer it is always handy to go through your Website and do a bit of search engine optimisation. To many people this has different meanings, but the end result is always the same, more traffic.

This is a fairly busy period, the kids are off school and therefore there is more spending going on. And a quick SEO of your site may result in more sales; your plan should take in the following points:

Building Links - A few good sites are better than a lot of rubbish sites.
Blogging - Very useful as a promotion tool, writing posts and posting comments.
Re Structure Internal Linking - Rearrange your internal links to seasonal items.
Staff Holidays - Do not allow your site to stagnate due to holidays.
Special Offers - This is the season for special offers, don’t lose out.

Source [Practical eCommerce]

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